GOOD NIGHTS. NEW RITUALS.
A little
world of
afterglow.
Our look. Our assets. Our little universe.
A field guide to making everything feel like us.
FULL OF LIFE.
a little
otherworldly.
a little
otherworldly.
AFTERGLOW / BRAND WORLDV1.0 · SEPTEMBER 2026
01 / THE SIGNATURESMALL SYMBOL. BIG ENERGY.
Hello, little star.
One star. Four moods. Blue + lime is our signature.
SIGNATURE
1080 × 1080 PNGs, ready for circular crops. Upload the full square and keep one colourway across profiles.
The mark & the name.
Use “Afterglow” for the brand; “it’s afterglow” is our conversational expression.
Space
One star-width around the wordmark; a quarter-width around the standalone star.
Size
Minimums: wordmark 120 px / 30 mm; star 20 px / 6 mm. Use the star alone at small sizes.
Shape
Use the supplied vectors. No stretching, outlines or effects. The star identifies; the flower adds personality.
02 / THE COLOURSKY FIRST. SPARKLE SECOND.
Blue skies. Lime feelings.
Blue anchors. Lime sparks. Pink plays. Click a swatch to copy.
Use blue with lime or white; ink with pink or paper. Keep lime pale (#EFFB80). White on Sky Blue is for large type only. All files use sRGB; proof before print.
Aa Blue / lime Aa Blue / white Aa Ink / pink Aa Avoid lime text on white
03 / THE TYPESTRUCTURE, WITH A WINK.
good nights. soft landings.
Space Grotesk
Headlines 500; wordmark 700. Tight spacing, sentence case or deliberate lowercase.
Get the font ↗DM Sans
Body 400 / 500; labels 600. Aim for 16–20 px body copy, 1.55 line-height and readable line lengths.
Get the font ↗Georgia italic
A single expressive phrase in a heading. Keep small text and instructions in the sans-serif families.
04 / INSPIRATIONFROM KAI’S MOOD BOARD
The mood board.
The images we keep coming back to.
Floating gardens
Daisies, blue skies and a tiny world to get lost in.
View source pin ↗
Smile, in chrome
Soft balloon petals. One very shiny personality.
View source pin ↗
Candy colour
Glossy surfaces, saturated blue, delicious shadows.
View source pin ↗
A nostalgic flourish
Curvy stems, pink petals and a little sparkle.
View source pin ↗
Liquid daydreams
Iridescent botanicals that make reality feel wobbly.
View source pin ↗
Inflated optimism
Soft volume and cheerful, weightless colour.
View source pin ↗Inspiration collected by Kai. Artwork belongs to its respective creators; source pins are linked. These references are separate from the downloadable Afterglow kit.
07 / A WORLD IN MOTIONA tiny harbour.
A tiny harbour.
A whole feeling.
Our original harbour study, preserved here: stacked buildings, lived-in rooms, wandering characters and boats on shimmering water. The detailed foundation for our brighter, greener Afterglow universe.
AFTERGLOW HARBOUR / GOOD COMPANY, ALWAYS
Our harbour postcard. A little world to get lost in.
06 / DOWNLOADSTAKE A LITTLE AFTERGLOW WITH YOU
The brand kit.
Everything together, or just the file you need.
Icons 4 colours · PNG / SVG
Wordmarks 4 colours · PNG / SVG
Symbols Stars + flower · PNG / SVG
Social 2 posts + 1 story · PNG / SVG
Soundtrack 8 tracks · MP3 / ZIP
All eight tracks · 8 min 36 sec · 16.2 MBDownload ZIP ↓
Colours & fonts Tokens, fonts, notes
Version 1.0 · SVGs have outlined type. Fonts include OFL licences.
A feed with atmosphere.
Three starter artworks. One recognisable world.
Good nights. New rituals. ✳
A little world of aftercare, music & joy.
Coming into bloom.
The feeling, the culture, the making, the ritual. Start with the manifesto, a glimpse of the world, then the founders.
4:5 feed · 9:16 stories. Keep text inset and preview crops in-app. Listen to saves, shares and replies.