AFTERGLOW / FRESH / OPTION 01
Alternative for discussion. Zingy is the approved main identity.

Palette, from Kai's original PDF:
Lime: #C3F156
Blue-grey: #87A2A5
Pink: #FF608D
Blush: #E8C3C4
Mist: #D7CDD2

Selected lowercase wordmark is shared with Cloud. Included SVGs are colour variants of its contour-traced artwork, not newly typeset lettering.
Supporting type recommendation: DM Sans. Instrument Sans, DM Sans and Geist are available as preview alternatives, under their respective OFL licences at the main brand book.

Three product categories: ENERGIZE / HYDRATE / UNWIND. No time-of-day narrative or category-specific palette.

Tone: Crisp. Dewy. Playful.
Photography: Dew on peel, translucent fruit, soft daylight and close-up texture. Keep the composition clean enough to feel refreshing.
Composition: Use broad, quiet backgrounds and one sharp pop of lime or pink. Let the product or ingredient take the lead, with rounded shapes and generous space.

Copy options:
Fresh feels good.
The main direction line. A short, sensory invitation.
CTA: Find your fresh.

A fresher kind of ritual.
A clearer explanation of the habit behind the brand.
CTA: Find your ritual.

Blue skies, every day.
The shared Afterglow line still works in this palette.
CTA: Make it a blue-sky day.

Packaging images are Kai's original exploration concepts, not approved labels or available products. Source photography and packaging concepts are excluded from this download.

Review: https://tasteafterglow.com/brand-book/fresh/
Approved Zingy: https://tasteafterglow.com/brand-book/
Previous Cloud: https://tasteafterglow.com/brand-book/cloud/
