AFTERGLOW / ZINGY / OPTION 02
Approved identity. Stay juicy.

Palette, with orange updated on 28 October 2026:
Cream: #F6E3CB
Orange: #F06A3C
Yellow: #FFD36E
Citrus: #DFFF84
Chalk: #E8E8E7

Primary: white motion wordmark superimposed on a juicy tangerine segment and #F06A3C orange background. Orange/tangerine is the approved primary; passion fruit/Citrus #DFFF84, grapefruit/Fresh Pink #FF608D and fig/Fresh Lime #C3F156 are supporting concepts. Original left-side speed and softness are retained; glow has sharp vector edges. Use the supplied motion masters, with clean contour variants for small sizes and print. Do not apply blur to the whole logo. Alternatives: dark ink on cream or citrus; orange on white; white on dark ink.
Supporting type recommendation: Instrument Sans. Instrument Sans, DM Sans and Geist are available as preview alternatives, under their respective OFL licences at the main brand book.

Three product categories: ENERGIZE / HYDRATE / UNWIND. No time-of-day narrative or category-specific palette.

Tone: Fresh. Juicy. Expressive.
Photography: Backlit citrus, tactile ginger, a satisfying pour and real-looking product texture. Close enough to make the flavour feel tangible.
Composition: Lead with fresh orange and citrus fields, a bold headline and juicy fruit imagery. Keep cream, chalk and brown as supporting details rather than large earthy surfaces.

Copy options:
Stay juicy.
The primary line: immediate, sensory and paired with exposed tangerine flesh.
CTA: Shop the good stuff.

Life, with extra zest.
The most natural fit for flavour, fruit and full-of-life people.
CTA: Get into your glow.

Zest for living.
Short, confident and broad enough for the whole range.
CTA: Find your ritual.

Juicy rituals. Big plans.
A campaign line for the social side of Afterglow.
CTA: Bring your kind of energy.

Signature: orange background, open tangerine segment and the white motion wordmark superimposed. Keep this full composition for large brand moments; use the clean wordmark for small placements. Fresh-colour fruit pairings remain supporting concepts. Make supplements silly easy to choose and understand.

Packaging images are Kai's original exploration concepts, not approved labels or available products. Source photography and packaging concepts are excluded from this download.

Review: https://tasteafterglow.com/brand-book/
Approved Zingy: https://tasteafterglow.com/brand-book/
Previous Cloud: https://tasteafterglow.com/brand-book/cloud/
